Atti Abderrahim
Table of Contents
The upcoming third iteration of the Apple Watch SE, Apple’s more affordable version of its smartwatch, is set to be released next month. This new model is expected to stand out by targeting a younger audience, particularly children.
This information comes from the well-informed Mark Gurman. In his PowerOn newsletter, the Bloomberg journalist reveals that Apple plans to change the material of the Apple Watch SE’s case, enabling a broader range of colors that will appeal to kids. The goal is to market the device as an alternative to smartphones for younger users.
A Plastic Case for More Vibrant Colors
The previous two versions of the Apple Watch SE, released in 2020 and 2022, had a design similar to the flagship models but featured fewer health functions and a less powerful processor. They were made of aluminum, unlike their stainless-steel counterparts.
Apple’s latest move involves replacing the aluminum case with a rigid plastic one. According to Gurman, this switch will allow Apple to price the new Apple Watch SE below $200. Additionally, the plastic material opens up possibilities for a wider array of vibrant colors tailored for children.
The plastic case will enable Apple to offer the watch in brighter, more appealing colors suitable for kids. The new Apple Watch SE is also expected to feature a 1.61-inch display and an updated S9 chip, based on the 2021 A15 Bionic.
A New Market for Apple?
Currently, the Apple Watch requires an iPhone to function. If Apple aims to position it as an alternative to smartphones for children, the company might need to make some adjustments to its operating system. This could include options for the watch to connect to a parent’s smartphone.
Such a strategy would allow Apple to tap into the market for child-friendly wearable devices. These devices offer parents features like parental controls and geolocation.
In summary, the new Apple Watch SE is set to target a younger demographic with its affordable price, vibrant colors, and potential child-friendly features. This move could open up a new market segment for Apple, catering to parents looking for a safe, controlled way to introduce technology to their children.
