Atti Abderrahim
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Samsung is potentially working on a pair of mixed reality glasses, according to Cristiano Amon, the CEO of Qualcomm, hinting at a major shift in the landscape of extended reality (XR). This move could reignite the innovation race against competitors like Apple. Contrary to rumors suggesting Samsung was developing an extended reality headset, it seems the Korean tech giant has something more compact and groundbreaking up its sleeve. According to Amon, Samsung XR project involves mixed reality glasses that are significantly smaller and lighter. This suggests a future for virtual and augmented reality (VR/AR) that may no longer require a heavy headset, like the Apple Vision Pro, which has struggled to gain traction.
A Bold Bet: Glasses Over Headsets
Samsung seems to be taking a different approach, one focused on discretion and practicality, moving away from bulky prototypes and headset designs that resemble something out of a sci-fi movie. Cristiano Amon elaborates: “What I’m really looking forward to from this partnership is a scenario where everyone with a phone can get connected glasses as a complement. The idea is to reach a point where wearing these glasses will be as natural as wearing prescription glasses or sunglasses.”
Samsung XR project is a collaborative effort between Samsung, Google, and Qualcomm. While the specifics are still shrouded in mystery, one thing is clear: these smart glasses will have a strong connection to our smartphones. This points toward an ecosystem where our phones become the central hub for futuristic accessories.
AI at the Heart of the Experience: From the Cloud to Our Temples
While technical details remain vague, Amon offers a glimpse into the high-tech architecture of these glasses. They will feature a Qualcomm processor, a version of Android specifically designed for extended, mixed, and virtual reality, and most importantly, AI at every level. “AI will operate on the device and in the cloud,” Amon explains.
This deep integration of AI opens up exciting possibilities. Imagine glasses that can analyze your surroundings in real-time, provide contextual information, or even instantly translate conversations around you—all without making you look like a cyborg from a science fiction movie.
Questions Still Loom Large
Despite this exciting announcement, there are still many unanswered questions. Recently, a Samsung VR headset equipped with a Snapdragon XR2+ Gen 2 chip and 16 GB of RAM made a brief appearance on Geekbench. Is this the same project, or is Samsung working on multiple fronts?
What will these glasses look like? What are their specifications? And most importantly, will they be able to stand up to the competition? Amon’s somewhat cryptic announcement does not provide answers to these questions, but it certainly confirms that Samsung does not intend to fall behind in the VR/AR/XR space.
The Future of Extended Reality: Samsung’s Strategy
Samsung’s strategy seems to be focused on creating a seamless, everyday experience with its mixed reality glasses. The shift from a bulky headset to lightweight glasses suggests a vision where extended reality becomes a natural extension of our daily lives. By partnering with Google and Qualcomm, Samsung is positioned to leverage cutting-edge technology to deliver an innovative product.
Samsung’s potential move into mixed reality glasses represents a bold step forward in the world of extended reality. As the market for AR and VR devices continues to grow, Samsung’s approach could set a new standard for the industry. The partnership with Qualcomm and Google provides a strong foundation for creating a truly integrated and user-friendly experience.
Will Samsung’s Mixed Reality Glasses Revolutionize the Market?
Samsung’s potential foray into the mixed reality space with these glasses is a game-changer that could reshape how we think about and use extended reality technology. By focusing on lightweight, connected glasses, Samsung is betting that users will prefer more discreet, wearable tech over bulky headsets.
However, with details still under wraps, the big question remains: can Samsung deliver a product that stands out in a rapidly evolving market? The answers are yet to come, but one thing is certain—Samsung is gearing up to challenge its competitors in the AR, VR, and XR domains.
Stay tuned as we await further announcements and developments from Samsung on this intriguing new venture into the future of mixed reality.
Source : Neowin
